Four-course series mix theory with hands-on experience: All four 3-credit courses are strategically chosen in a sequence so you can build your knowledge in a meaningful, useful way in order to get your arms around today's digital space. You'll gain a solid foundation of the latest platforms and tools, along with a broad, holistic view of the industry, putting you in an excellent position to further your career at your current job, secure a new position, or even pursue a Master's degree in Digital Media and Design.

DMD 5000: Creative Digital Fundamentals

Course Description: The program begins with DMD 5000 - Creative Digital Fundamentals. This course introduces you to Photoshop, PowerPoint, After Effects, and Premiere. You'll learn how to create your own animated promotional videos, edit raw video, manipulate graphic elements for posting to websites, and much more. You'll also be exposed to basic artistic principles of design. (This course requires students to purchase Adobe Creative Suite. Available to matriculated students at a discounted cost. Please visit https://software.uconn.edu/adobe-products-students.)
Instructor: Dan Pejril, Assistant Professor in Residence, Department of Digital Media and Design

DMD 5070: Introduction to Web Design I

Course Description: With a solid overview of today's most widely used content creation programs, you'll be prepared to jump into DMD 5070 - Introduction to Web Design I. The course introduces you to basic HTML and increases in complexity, enabling you to develop multiple-page websites using HTML, CSS, JavaScript, and WordPress. Course content covers requirements gathering, how to develop user stories, the prototyping process, wire framing, and the building and launch of a site. The final project, which requires you to develop a small business website, allows you to put your new knowledge to use. You can even use the assignment to develop a website for your current job. (This course requires students to purchase Adobe Creative Suite. Available to matriculated students at a discounted cost. Please visit https://software.uconn.edu/adobe-products-students.)
Instructor: Joel Salisbury, Assistant Professor, Department of Digital Media and Design

DMD 5700: Digital Media Strategies for Business

Course Description: Next is DMD 5700 - Digital Media Strategies for Business. You'll be exposed to how leading-edge marketers are using and integrating digital media strategy and tools with their traditional marketing efforts. Using case studies, you and your fellow students are divided into teams and together, you'll create a digital media marketing plan for a brand of your choice. From analyzing the business situation and creating objectives and strategies, to developing specific tactics, you'll leave the course understanding how to work collaboratively in a team environment to create a DMD plan.
Instructor: Bill Congdon, Assistant Professor in Residence, Department of Digital Media and Design

DMD 5720: Digital Media Analytics

Course Description: In the final course, DMD 5720 - Digital Media Analytics, you'll be introduced to the wide range of metrics and analytic tools needed to understand the digital consumer and measure the effectiveness of DMD campaigns. Topics include big data, social media engagement, search analytics, audience and content analysis, data-journalism, mobile metrics, and digital ROI measurement.
Instructor: Catherine Boyce, Department of Digital Media and Design